The Name Game

These are some important sentences selected from the article about The Name Game. I hope you can read and learn something new from them.

1- A name is the first point of contact that a company has with the world, and it can be an effective marketing tool.

2- When a company is sold, there is often a fee for transferring the company name to the new owners.

3- Some names are totally invented. One advantage for a corporation in making up a name is that this name is then the unambiguous property of the company.

4- To trademark a name is to register it with a government patent office so that it cannot be used by an other company.