What you need when you need a name

Step 1: List of Names

Start brainstorming, and try to end up with at least 30 name options. Enjoy the creative process, and let yourself think beyond the basic descriptive keyword name.

Step 2: Outside Opinion

To try and understand how your future customers will see and hear your company name, record your friends' first impressions. Also have them try to spell each name, and see which ones they remember ten minutes later.

Step 3: Name for Company

Remember, it's your company, and you are the final decision maker.