the name game

     Choosing an appealing name for a firm can be quite difficult and challenging.It has the power of shaping the company's destiny. I did not know that just as simple as naming a company may appear has the capacity to spoil a whole project.It can go a company bankrupt for an improper decision in no time.That is way today's company hire a naming firm in order to acquire a catchy name for their company and products. Names are the first point of contact with customers and it can be an effective marketing tool as well. After putting the name, they must test it using a focus group to know whether the name is suitable or not. Good names are able to generate a lot of profits for companies. The process of selecting a straightforward name is called morphene construction.It consists of shortening and the fusing parts of the company's full name. This information can be gathered by means of the owner's likings such as: place of birth, first letter of his name, favorite song, and among many others different type of sources.