The Name Game.

 

   I consider that brand names are very important in order for someone to start a new firm, depending of the type of public it wants to attract.

  Brand names are a way for people to identify their quality and stability in this competitive market that  we are facing now a days.

  Personally, i rather pay a higher price for brand-name products than for products that do not carry an established onea, because this involves paying for more.