the name game

many companies find difficult get a catchy names for their products. name is something important for many reasons such as, how the brand is atractted by people that is a worthy marketing tool, choose a straightforward names that allow people to memorize the products.

some companies are mainly identified by initials, some of them are international business machines called IBM, and kentucky fried chicken KFC. some firms create names by morpheme construction first shortening and then fusing parts  of the company´s full name. that makes to save much money in painting in fact it is more catchy.

choosing good names become more difficult when a firms market internationally, because you have to investigate carefully the meaning of the name if that could be offensive in other languages or gaffe meaning.



rigoberto alcantara
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