THE NAME GAME

The ¨Name Game ¨ is an American Pop song written by Shirley Ellis(An American Soul music singer), we don´t want to talk about that but a about the process of selecting a name for a company. The selection of a name for a company can be an effective marketing tool because it is the first contact that any company has with people out of the company. There is an important question that anyone who decides to search a name for company would does ¨what name would I select for my company ?¨. To answer this important question, there are some tips to take into consideration: -To select a catchy name. -To open a focus group to test the list of names that we have for the company. -To select a straightforward name. -To avoid selecting names related to culture. -To check if the selected name is available to avoid being sued. Even though many people may think that selecting a name is an easy job, it is not when we want to choose a good name for any business. Playing the name game is a serious business.