How to create a big name

• Important elements to consider when creating a brand.
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• The economy: a name must consist of no more than two words; 
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• Phonics: must be simple pronunciation and is easy to read and the ability to memorize; 
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•  Musicality: must be sought a combination of letters that is pleasant in terms of loudness, triptongos, gravel and avoid cacophony; 
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• The association, a name will be reminded if referred or causes association with the product it represents, with its form or essence; 
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• Novelty: A markedly different name of existing call more attention to consumers another usual.